Noah J Goldstein

Reviews of books by this author:

Yes! 50 Secrets from the Science of Persuasion

PersuasionĀ is something we encounter on a daily basis, not just through advertising, but in every one of our interactions. So it’s interesting to see what can be done better, or even simply to understand our own reactions. This book presents a series of 50 ‘secrets’ that show how people’s decision making can be affected. The – Read the rest of this review