This ‘cookbook’ gathers together a series of essays and interviews around the subject of innovation, from leaders in the field (so it says).
It was another book that turned into a war of attrition, each chapter a battle on the road to finishing it. It did spark some thoughts, but largely I just found myself tuning out of sections, forcing me to go back and re-read them, sometimes multiple times.
To call it a cookbook is a bit misleading, this isn’t a series of instructions about how to innovate or improve innovation, but rather a collection of unrelated essays that happen to share a theme.
The dry writing was generally unengaging and uninspiring, with little to back up the assertions being made. If that wasn’t enough, this is really aimed at corporate leaders who want to try and create an environment of innovation within their company. It has very little aimed a personal level. It’s all about what you should do to encourage others, not what I can do to innovate.
The one area where it saves itself is the interviews with actual people, although some of those seem so high up the chain as to be talking big ideas rather than personal processes.
If you’re having trouble sleeping, maybe give it a go, if you want to learn more about innovation, steer clear, because the most innovative part is the cover.